The Career Most Coaches
Never Figure Out How to Build.
An 8-week course for fitness professionals who are great at the work but haven't cracked the business of it. Exercise science and financial structure. Both. Every week.
Join the Foundation Cohort — $500Foundation pricing for the first cohort. Limited to 20 spots.
Why This Course Exists
The fitness industry has a problem.
It's been the same problem for 20 years.
It's not a marketing problem. It's not a content problem. It runs three layers deep — and I've been watching it play out since 2013.
I started thinking about this problem when Brisbane houses were around $600k. Now they're $1.18 million. The industry hasn't kept pace — and the coaches paying the price are the good ones.
Housing isn't just a financial goal. It's a foundation. Maslow's hierarchy of needs puts shelter at the base for a reason — it's the platform everything else is built on. Security. Stability. The ability to plan a future. My aspiration is that every coach who wants to build a real career in this industry has a genuine path to get there. Not because it's a nice idea. Because coaching changes lives — and the people doing that work deserve to build one too.
This isn't a casual job. It never was. This course is my most direct attempt to make sure it stops being treated like one.
The Financial Picture
What building real security actually looks like for a coach in 2026.
At $150 a session you need to deliver 25+ sessions every single week to reach a house-buying income. That's sustainable for some — but it's a ceiling, and most coaches hit it fast.
The coaches who break through that ceiling aren't working more hours. They're bundling their time and knowledge differently — group sessions, packages, systems that work without them being present for every dollar. That's exactly what this course teaches.
Is This For You?
Built for coaches who want this to be a career — not a phase.
We get into this industry because we love it. We leave because we can't afford to stay. This course is for the ones who want to stay.
This is for you if —
- You're a new graduate from exercise science, EP, or S&C
- You've hit a ceiling on sessions and can't see a path beyond it
- You're employed at a gym and realise the split model won't get you where you want to go
- You're technically strong but haven't figured out how to sell it
- You want to build real financial security — not just a wage
- You're committed to this industry long term, not as a stepping stone
This is not for you if —
- You want a shortcut that skips the work
- You're not actively coaching or planning to in 2026
- You want theory without implementation
- You're not open to being challenged on how you currently operate
The 8-Week Program
Exercise science and business fundamentals.
Both. Every week.
Most courses teach one or the other. This one runs them in parallel — because becoming a better coach and building a sustainable business aren't separate goals. They're the same goal.
What You Get
Everything you need. Nothing you don't.
Your Coaches
Built by people who are in it with you.
We're not teaching from the outside looking in. We've built real gyms, made expensive mistakes, and we're still figuring parts of it out. That's exactly why this is worth listening to.
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- Co-Owner, Science of Fitness (est. 2013)
- Multi-site gym operator, Queensland
- Coached Olympic athletes and first-timers
- Co-creator of the SOF Internship Education Program
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- Co-Owner, Science of Fitness (est. 2013)
- 14 years — professional sport & private coaching, QLD
- Masters in Strength & Conditioning
- Co-creator of the SOF Internship Program — 500+ students
What the Community Says
Straight from the coaches.
The Offer
Foundation cohort. 20 spots. One price.
This is the first time this course runs — and it's opening to the SOF community first. You get foundation pricing. We get real feedback from coaches we know and trust.
- 8 weeks of content — exercise science + business fundamentals, in parallel
- 1x weekly live group call with Joe and Kieran for all 8 weeks
- Group chat access — ongoing, for as long as you need it
- Forever access to all content and call recordings
- Pricing frameworks, client acquisition systems, and delivery structures
- Foundation cohort pricing — price increases for future rounds
Secure checkout · Instant confirmation · One-time payment only
FAQs
Straight answers.
Ready?
Good coaches deserve to build
real careers.
20 spots. $500. 8 weeks that change how you operate — permanently.
Join the Foundation Cohort — $500 Foundation pricing · Starts W/C 4 May · 20 spots only